Luxury has never been so much fun with a tongue and cheek extravagance that’s designed to shake up old habits and attitudes. Provocation is the key to an over the top theatrical look that’s an eclectic mix of baroque exuberance, innovative technology and timeless classics – all with a twist.
The elegance of high-end products is still there, but the emphasis is on handcrafted pieces brought up to date, often by technology, to create something new and original. Classic shapes are subverted and reborn in disturbingly different forms that emphasise the playful and inventive side of this trend. While dramatic lighting brings atmosphere and highlights the essentially spectacular tone.
This trend is all about respect for traditional methods and a hand crafted finish that mass-produced products can’t match. It shows that environmental awareness doesn’t have to mean a pared down all natural look.